Friday, 12 August 2016

What is website ? Why I need website for my Business ?

(In other words I have registered my business, have visiting cards, have brochure to start my business ?  Is website really needed to my business ?)


What is website ?

Website is a online program written in web supported languages and viewed in a web browser. It’s like a online window or platform of your firm, organisation where your customers can take information of your business using internet anywhere at any time in the world.  Website is a 2-way communication medium between your business and your customers/clients.

Why I need website for my Business ?

Currently we are in a Information Technology age, your customers are getting smart and smarter by using smart technologies like internet, computer, laptops, smart mobile phones and other digital electronic products.

Now these smart customers are well aware of your products and services that you offer. Not a single customer buys your product/service spontaneously they enquire at 3 -4 places before buying any thing.

As per the latest survey by Google 3 out of 5 searches are about any products or services. This means your potential customers are finding about you and your products/services. Imagine what is the huge risk you are bearing by not having website for your business.

Now you are thinking but I am having customer already how above things matters to me. But this is for short term, I am giving you a long term vision for your business. Once a visionary leader in information technology industry said “If your business is not on the internet, then your business will be out of business ” see what’s the meaning hidden in it. That visionary is Bill Gates, Founder of Microsoft.

By using internet as I said before,  your potential customers are searching about your products/services and they are also aware of your competitors and what they offer and in this scenario if you are not having online presence further I need not to say. In every problem there lies a opportunity like this now you can also use web technology to create your own ‘business website’ and approach your potential customers.

So, one question arises in mind is there a genuine need or it is really necessary to create my ‘business website’.

Business environment in today’s times is getting more competitive as they say “ who accept the change will survive and grow in the business” .

Advertising is a part of promotional activities and promotion is a part of ‘Marketing Startegy’.
Earlier and now also ‘Print Technology’ is infused with ‘marketing strategy’ of business in the form of visiting cards, pamphlets, brochures, print advertisements for the benefit and growth of business.

In similar manner, ‘Web Technology’ is infused with ‘marketing strategy’ of your business in the form of websites, blogs, e-commerce portals, online advertisements for the growth of your business.  
In short, ‘Web Technology’ is today’s call and you should accept and embrace it for the benefit of your business.

For more information on this or how can I have website for my business please visit our website and fill up the enquiry form and we will get back to you asap: